OpenAI (ChatGPT) Shopify Product FeedSell on OpenAI (ChatGPT) with Shopify
Product feed for OpenAI commerce. Your products can appear in search and shopping recommendations in ChatGPT, used by more than 900 million people every week.
How to create OpenAI (ChatGPT) feed
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1. Join OpenAI commerce
Connecting your catalog to ChatGPT starts with sharing a structured product feed. The process and requirements are described in the OpenAI merchant documentation.
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2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
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3. Select the OpenAI (ChatGPT) template
Feedyio generates a CSV feed with Google Shopping compatible fields and adds the OpenAI fields: seller name, target countries and eligibility flags for search, checkout and ads.
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4. Set product eligibility
Use is_eligible_search, is_eligible_checkout and is_ads_eligible to decide which products may appear in search, checkout or ads. Defaults can be overridden with an attribute on individual products.
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5. Hand the feed over to OpenAI
The feed from Feedyio updates automatically when prices and stock change. You agree on how the data is delivered with OpenAI during onboarding.
Why sell on OpenAI (ChatGPT)
For many people ChatGPT has become the place where shopping starts. Instead of browsing search results, they ask an AI assistant what to buy and get recommendations for specific products. OpenAI reports that more than 900 million people use ChatGPT every week.
High-intent shoppers
Customers on OpenAI (ChatGPT) are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect OpenAI (ChatGPT)
No spreadsheets, no developers. Feedyio builds a fully compliant OpenAI (ChatGPT) feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The OpenAI (ChatGPT) feed runs itself and support responds instantly.”
About OpenAI (ChatGPT)
For many people ChatGPT has become the place where shopping starts. Instead of browsing search results, they ask an AI assistant what to buy and get recommendations for specific products. OpenAI reports that more than 900 million people use ChatGPT every week.
For your products to appear in those recommendations, ChatGPT needs structured data about your offer. That is what the OpenAI product feed is for. ChatGPT indexes products from it and displays them with current price and availability.
In 2026 OpenAI said its priority is making search and product discovery in ChatGPT great, with the Agentic Commerce Protocol as the underlying infrastructure. The product feed is the first step of connecting to that protocol.
The feed is a UTF-8 CSV file. Its content follows the Google Shopping schema, so if you know Google Merchant Center the fields will look familiar. On top of that it carries OpenAI specific fields: seller name, target countries and eligibility flags.
The is_eligible_search flag controls whether a product can appear in ChatGPT search. The is_eligible_checkout flag opts a product into checkout when you have that integration enabled with OpenAI, and is_ads_eligible controls inclusion in ads. This lets you exclude assortment unsuited to AI recommendations without deleting it from the feed.
Feedyio generates the feed from Shopify automatically. It fills identifiers, titles, descriptions, prices with currency, availability, brand, GTIN and MPN, Google product category, additional images and variant grouping. You can adjust the flag defaults and further attributes such as color, size, material or gender in the feed settings.
OpenAI recommends updating the data at least daily. Feedyio keeps the feed continuously up to date, so price and stock changes carry over into the next processing run. You agree on how the file is delivered with OpenAI during onboarding.
For merchants this is a new channel where competition is still far thinner than in classic search. Being present early in the data ChatGPT draws from is easier than catching up later.
OpenAI (ChatGPT) Feed - FAQ
It is a structured product file ChatGPT uses to index your offer. It lets ChatGPT show your products with current price and availability in search and shopping recommendations.
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