Snapchat Shopify Product FeedSell on Snapchat with Shopify
Product feed for the Snapchat catalog and Dynamic Product Ads. Reach 493 million daily active users with ads that automatically show products from your store.
How to create Snapchat feed
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1. Create a Snapchat Ads Manager account
Register a business account at ads.snapchat.com. In the catalogs section you then create a new product catalog.
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2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
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3. Select the Snapchat template
Select the Snapchat Product Catalogue template in the app. Feedyio generates a CSV feed with IDs, titles, descriptions, prices, availability, images, brand and Google product category.
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4. Add the feed URL to your catalog
Copy the hosted feed URL from Feedyio and add it in Ads Manager as a catalog data feed with a scheduled fetch.
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5. Launch Dynamic Product Ads
Connect the catalog to Dynamic Product Ads campaigns. The feed from Feedyio updates automatically, so the ads show current prices and availability.
Why sell on Snapchat
Snapchat is the visual social network of Snap Inc., headquartered in Santa Monica, California. According to its second quarter 2026 results, 493 million people use it daily and 971 million monthly.
High-intent shoppers
Customers on Snapchat are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect Snapchat
No spreadsheets, no developers. Feedyio builds a fully compliant Snapchat feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The Snapchat feed runs itself and support responds instantly.”
About Snapchat
Snapchat is the visual social network of Snap Inc., headquartered in Santa Monica, California. According to its second quarter 2026 results, 493 million people use it daily and 971 million monthly.
For online stores the key piece is the product catalog. It is the data source for Dynamic Product Ads, the ads Snapchat assembles automatically from your products. You do not have to build an ad for every item, Snapchat picks the products itself and shows them with current price and image.
You fill the catalog with a data feed. Snapchat fetches it regularly from a URL and supports catalogs with up to 10 million products, so it handles even an extensive assortment.
For Snapchat Feedyio generates a semicolon delimited CSV file with a header row and quoted columns. It contains identifiers, titles, descriptions, product and image links, regular and sale price with currency, brand, availability, condition, product type, GTIN and MPN, variant grouping and Google product category.
You can extend the feed with further attributes. Available are color, size, size system and size type, material, pattern, gender and age group, mobile app links and custom labels 0 to 4, which are useful for segmenting products in campaigns.
Neither EAN nor SKU is mandatory. If you have them in Shopify, Feedyio adds them automatically, which helps product matching and improves catalog quality.
Snapchat's visual environment suits fashion, beauty and lifestyle products in particular, where the image drives the decision. With automatic feed updates from Feedyio, your ads always match current prices and stock.
You can prepare the Feedyio feed for any market with the matching currency and language. Then simply add the hosted URL in Snapchat Ads Manager as a catalog data feed.
Snapchat Feed - FAQ
The catalog is the data source for Dynamic Product Ads. Snapchat takes products, prices and images from it and shows them to users in ads, so you do not have to build an ad for each product separately.
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