<item>
  <g:id>SKU-1042</g:id>
  <title>Linen shirt, sage</title>
  <g:price>49.00 EUR</g:price>
  <g:availability>in_stock</g:availability>
  <g:google_product_category>212</g:google_product_category>
  <g:brand>Northwind</g:brand>
</item>
<item>
  <g:id>SKU-1043</g:id>
  <title>Oak side table</title>
  <g:price>129.00 EUR</g:price>
  <g:availability>in_stock</g:availability>
</item>

id;title;price;stock;category
SKU-1042;Linen shirt;49.00;12;Apparel
SKU-1043;Oak side table;129.00;4;Furniture
SKU-1044;Wool scarf;35.00;0;Accessories

{
  "id": "SKU-1042",
  "price": { "value": 49.0, "currency": "EUR" },
  "availability": "in_stock",
  "channels": ["google", "heureka", "idealo"]
}

Prices and links

The right price on every channel, without touching Shopify

Adjust, round and format prices per feed, show sales the way each channel expects, and tag every product link for clean tracking. Your store prices stay exactly as they are.

Start free trial →See pricing

✓Percent or flat markups
✓Net prices with VAT overrides
✓UTM tags on every link

Pick the price each feed sends

Every feed has its own price setting. Send your live web price, the original price before discount, or your cost price. Need a margin for a marketplace with fees? Add a percentage or a fixed amount on top, or take it off for a price comparison site.

✓Web price: your current selling price
✓Undiscounted price: the compare-at price when you have one
✓Increase or decrease by a percentage
✓Increase or decrease by a flat amount
✓Cost price from your Shopify inventory cost

Clean, rounded numbers

A 7% markup rarely lands on a nice number. Choose how many decimals to keep and round percentage-adjusted prices to the nearest 5 or 10, or always up to the next 5 or 10, so shoppers see prices that look intentional.

✓Set the number of decimals
✓Round to the nearest 5 or 10
✓Round up to the next 5 or 10

Sales, unit prices and VAT, done right

When a product is on sale, Feedyio sends the original and the discounted price as a pair on channels that support it, such as Google, Bing and Meta. Unit prices like "2.50 € / 100 g" come straight from your Shopify unit price settings and follow your feed price adjustments.

✓Sale price and compare-at price pairs
✓Unit price and base price fields
✓Default VAT rate per feed
✓Per-collection VAT overrides
✓Net prices without VAT, rounded your way

Product links you can measure

Add utm_source, utm_medium and utm_campaign to every product URL so each channel shows up properly in your analytics. Append any extra parameters you need, and send links to your own domain instead of the default store address.

✓UTM source, medium and campaign
✓Custom key=value URL parameters
✓Custom domain for product links
✓Variant links open the right variant

Frequently asked

Do pricing rules change the prices in my Shopify store?

No. Adjustments apply only to the feed file. Your store, checkout and other feeds keep their own prices.

Can I use a different markup for each channel?

Does a markup change the crossed-out price too?

How does the VAT override work?

What if my product has no cost price?

Related features

Markets & languagesLocal prices and translations→Filters & rulesSend exactly the right products→Product feedsReady templates for every channel→

Ready to put your feeds on autopilot?

Install Feedyio from the Shopify App Store. Free plan available, no credit card needed.

Start free trial Talk to us