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Price Comparison

Heureka Shopify Product FeedSell on Heureka with Shopify

Europe's largest price comparison network with 23+ million monthly visitors across 9 countries and 55,000+ partner stores.

At a glance
Channel typePrice Comparison
Markets9 countries
Founded2007, Prague
HeadquartersPrague, Czech Republic
Available on planFree and up

How to create Heureka feed

STEP 01

1. Register on Heureka

Create a merchant account at sluzby.heureka.cz. Registration is free and the process takes just a few minutes.

STEP 02

2. Install Feedyio

Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.

STEP 03

3. Select Heureka template

Select the Heureka XML template from our library of 130+ pre-built feeds in the app.

STEP 04

4. Copy the feed URL

Feedyio generates your feed at a hosted URL. Simply copy the link and paste it into Heureka admin.

STEP 05

5. Start selling

Your feed updates automatically every hour. Products, prices and availability are always current for 23M+ visitors.

Why sell on Heureka

Heureka Group stands as Europe's largest price comparison network, attracting over 23 million monthly visitors across 9 countries in Central and Eastern Europe. With 55,000+ online stores and 600,000+ daily shoppers, Heureka has built the most comprehensive shopping ecosystem in the region.

High-intent shoppers

Customers on Heureka are actively comparing and ready to buy, not just browsing.

More visibility

Get your full catalog in front of a large, established audience with minimal effort.

Always up to date

Automatic sync means prices and availability are always correct, fewer lost sales.

Why Feedyio

The easiest way to connect Heureka

No spreadsheets, no developers. Feedyio builds a fully compliant Heureka feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.

Access to 23+ million monthly visitors – the largest audience in CZ & SK
Verified by Customers certification increases your store credibility and conversions
Coverage of 9 CEE countries from one platform (Árukereső, Compari, Ceneje...)
Detailed statistics on competition, prices and customer behavior
5.0★
Rated on the Shopify App Store
★★★★★

“Quick and easy setup. The Heureka feed runs itself and support responds instantly.”

Shopify merchant review

About Heureka

Heureka Group stands as Europe's largest price comparison network, attracting over 23 million monthly visitors across 9 countries in Central and Eastern Europe. With 55,000+ online stores and 600,000+ daily shoppers, Heureka has built the most comprehensive shopping ecosystem in the region.

The platform was founded in 2007 in Prague and has spent nearly two decades building its position as the most trusted price comparison site in the Czech Republic and Slovakia. Heureka's influence extends far beyond Czech borders – the network spans Slovakia (Heureka.sk), Hungary (Árukereső), Romania (Compari), Bulgaria (Pazaruvaj), Slovenia (Ceneje), Croatia (Jeftinije), Serbia (Idealno), and Poland.

The "Verified by Customers" (Ověřeno zákazníky) certification program has become the definitive trust signal for Czech e-commerce. Merchants displaying this certification see measurably higher conversion rates, as consumers have learned to associate the badge with reliable service and quality. The extensive review system aggregates millions of customer experiences, providing the social proof essential for modern shopping.

The platform's demographic profile reveals a balanced audience: 55.89% male and 44.11% female, with the 25-34 age group representing the core user base. Traffic originates predominantly from Czech Republic (93.31%), with Slovak consumers representing significant secondary traffic.

For merchants, Heureka offers multiple engagement models including free product listings, paid PPC campaigns, and comprehensive advertising tools. The platform's analytics provide insights into competitive positioning, price optimization opportunities, and consumer behavior patterns.

Category coverage spans virtually every product type: Electronics, Sports, Health & Beauty, Auto-moto, Home & Garden, and many more. This breadth ensures Heureka relevance regardless of your store specialization.

With Feedyio, you can connect your Shopify store to Heureka in minutes. Automatic synchronization ensures your products, prices and availability are always current for millions of potential customers.

Heureka Feed - FAQ

What feed format does Heureka require?

Heureka requires an XML feed in the specific Heureka XML format. The feed must contain mandatory attributes such as ITEM_ID, PRODUCTNAME, DESCRIPTION, URL, IMGURL, PRICE_VAT and CATEGORYTEXT. Feedyio generates this format automatically.

How much does advertising on Heureka cost?
What is the Verified by Customers certification?
How often is the feed updated on Heureka?
Can I sell on Heureka in other countries too?
How long does feed approval take on Heureka?

Available markets

Heureka operates in 9 countries.

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