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TikTok Shopify Product FeedSell on TikTok with Shopify

Access the fastest-growing commerce platform with $33 billion GMV, 70 million US shoppers, and an exceptional 81% repeat customer rate.

At a glance
Channel typeSocial Media
Markets15 countries
FoundedSeptember 2016, Beijing (ByteDance)
HeadquartersLos Angeles, California, USA / Singapore
Available on planFree and up

How to create TikTok feed

STEP 01

1. Register on TikTok Shop

Create a seller account at seller.tiktok.com. TikTok Shop is available in selected countries.

STEP 02

2. Install Feedyio

Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.

STEP 03

3. Select TikTok template

Select the TikTok Catalog template from our library of 130+ pre-built feeds in the app.

STEP 04

4. Copy the feed URL

Feedyio generates your feed at a hosted URL. Copy the link and paste into TikTok Ads Manager or Seller Center.

STEP 05

5. Start selling

Your feed updates automatically. Launch Video Shopping Ads, Live Shopping, or activate Shop Tab.

Why sell on TikTok

TikTok Shop has exploded onto the e-commerce scene, generating an unprecedented $33 billion in global GMV during 2024, representing a staggering 201% year-over-year increase. This growth trajectory signals a fundamental shift in how consumers discover and purchase products. With projections pointing to continued exponential growth, TikTok has become the fastest-growing commerce platform in the world.

High-intent shoppers

Customers on TikTok are actively comparing and ready to buy, not just browsing.

More visibility

Get your full catalog in front of a large, established audience with minimal effort.

Always up to date

Automatic sync means prices and availability are always correct, fewer lost sales.

Why Feedyio

The easiest way to connect TikTok

No spreadsheets, no developers. Feedyio builds a fully compliant TikTok feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.

Access to fastest-growing commerce platform - $33B GMV
201% year-over-year GMV growth - exponential opportunity
81% repeat customer rate - exceptional retention
70 million US shoppers on TikTok Shop
5.0★
Rated on the Shopify App Store
★★★★★

“Quick and easy setup. The TikTok feed runs itself and support responds instantly.”

Shopify merchant review

About TikTok

TikTok Shop has exploded onto the e-commerce scene, generating an unprecedented $33 billion in global GMV during 2024, representing a staggering 201% year-over-year increase. This growth trajectory signals a fundamental shift in how consumers discover and purchase products. With projections pointing to continued exponential growth, TikTok has become the fastest-growing commerce platform in the world.

The platform's US market performance demonstrates its commercial potential. 70 million American shoppers made purchases through TikTok Shop, supported by hundreds of thousands of active US shops. The extraordinary 81% repeat customer rate proves that once consumers experience TikTok's unique shopping environment, they return again and again. This retention metric exceeds virtually every other e-commerce platform.

TikTok's influence extends far beyond direct sales. 41% of Americans now use TikTok as a search engine, fundamentally changing how products are discovered. For fashion-related searches, TikTok processes significantly more queries than traditional search engines, establishing the platform as the primary discovery channel for younger demographics. Brands optimizing for TikTok's search and discovery see dramatically higher visibility and conversion rates.

The platform's geographic reach spans key markets globally. Southeast Asia leads adoption with Indonesia, Thailand, and Vietnam driving billions in GMV. The US market continues rapid expansion with Beauty and Personal Care dominating, representing the majority of TikTok Shop sales. This category strength reflects TikTok's position as the definitive discovery channel for cosmetics, skincare, and personal care products.

TikTok Shop's integration with the For You Page creates organic product discovery at unprecedented scale. The algorithm identifies users interested in specific product categories and surfaces relevant content, meaning your products can reach potential customers without paid advertising. This organic discoverability complements paid campaigns to create full-funnel marketing strategies entirely within the platform.

Video Shopping Ads leverage TikTok's native content format to showcase products in engaging, authentic presentations. Collection Ads group related products together, while Dynamic Showcase Ads automatically display relevant items based on user behavior. These ad formats feel native to the TikTok experience, reducing ad fatigue and improving engagement.

Live Shopping represents TikTok's most engaging commerce format, allowing brands and creators to showcase products in real-time while interacting with viewers. This format drives exceptional conversion rates, particularly when paired with limited-time offers and exclusive products.

TikTok Feed - FAQ

In which countries is TikTok Shop available?

TikTok Shop is available in USA, UK, and Southeast Asia (Indonesia, Thailand, Vietnam, Malaysia, Philippines, Singapore). Expansion to more markets continues.

What feed format does TikTok support?
What is Live Shopping and how does it work?
Which categories sell best on TikTok?
Can I use influencers for sales?
What is typical conversion on TikTok Shop?

Available markets

TikTok operates in 15 countries.

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