Product feeds/GMC Local Inventory
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Search Engines

GMC Local Inventory Shopify Product FeedSell on GMC Local Inventory with Shopify

Show local product availability to nearby shoppers searching on Google.

At a glance
Channel typeSearch Engines
Markets46 countries
FoundedSeptember 1998, Menlo Park, California
HeadquartersMountain View, California, USA
Available on planFree and up

How to create GMC Local Inventory feed

STEP 01

1. Register on Google Merchant Center

Create an account at merchants.google.com and activate Local Inventory Ads in program settings.

STEP 02

2. Install Feedyio

Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.

STEP 03

3. Select Local Inventory Ads template

Select the Google Local Inventory Ads template from our library of 130+ pre-built feeds in the app.

STEP 04

4. Copy the feed URL

Feedyio generates your feed with local inventory. Copy the link and paste it into Google Merchant Center.

STEP 05

5. Start selling

Your feed updates automatically. Nearby customers will see product availability at your stores.

Why sell on GMC Local Inventory

Google Local Inventory Ads represent one of the most powerful tools for retailers looking to bridge the gap between online discovery and in-store purchases. This innovative advertising solution displays your products to nearby shoppers precisely when they're searching on Google, showing them real-time availability at your physical store locations.

High-intent shoppers

Customers on GMC Local Inventory are actively comparing and ready to buy, not just browsing.

More visibility

Get your full catalog in front of a large, established audience with minimal effort.

Always up to date

Automatic sync means prices and availability are always correct, fewer lost sales.

Why Feedyio

The easiest way to connect GMC Local Inventory

No spreadsheets, no developers. Feedyio builds a fully compliant GMC Local Inventory feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.

21% increase in store visits by showing local availability
9% boost in online conversions when combined with standard Shopping ads
80% of shoppers visit a store when they know the product is in stock
Display store hours, directions, and real-time inventory
5.0★
Rated on the Shopify App Store
★★★★★

“Quick and easy setup. The GMC Local Inventory feed runs itself and support responds instantly.”

Shopify merchant review

About GMC Local Inventory

Google Local Inventory Ads represent one of the most powerful tools for retailers looking to bridge the gap between online discovery and in-store purchases. This innovative advertising solution displays your products to nearby shoppers precisely when they're searching on Google, showing them real-time availability at your physical store locations.

The impact of Local Inventory Ads on retail performance is remarkable: retailers using this format alongside standard Shopping Ads see a 21% increase in store visits and a 9% boost in online conversions. These statistics underscore how modern consumers research products online before making purchasing decisions, with 80% of shoppers more likely to visit a store when they know the desired product is in stock.

When shoppers click on a Local Inventory Ad, they're directed to a Google-hosted local storefront page that displays your complete in-store inventory, current prices, store hours, and turn-by-turn directions. This seamless experience eliminates the friction between product discovery and purchase, driving qualified foot traffic directly to your physical locations.

The platform's sophisticated targeting ensures your ads reach consumers within a specific radius of your stores, with the ability to adjust bidding based on distance and user intent. Integration with your Point of Sale system enables real-time inventory synchronization, ensuring customers always see accurate stock information.

Available in 47 countries including major markets like the United States, United Kingdom, Germany, France, Australia, and Japan, Local Inventory Ads have become essential for omnichannel retailers. The format is particularly effective during peak shopping seasons, when consumers actively seek immediate product availability and convenient pickup options.

For retailers with physical store presence, Local Inventory Ads transform your brick-and-mortar locations into competitive advantages, connecting the reach of digital advertising with the immediacy of local shopping experiences.

GMC Local Inventory Feed - FAQ

What is the difference between Local Inventory Ads and regular Shopping Ads?

Local Inventory Ads show local product availability at physical stores to nearby shoppers. Regular Shopping Ads direct to e-shop. LIA are ideal for omnichannel retailers.

In which countries are Local Inventory Ads available?
Do I need POS integration for Local Inventory Ads?
How does the Google-hosted store page work?
Can I set different prices for online and physical store?

Available markets

GMC Local Inventory operates in 46 countries.

Related Search Engines

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