Instagram Shopify Product FeedSell on Instagram with Shopify
Sell products directly on Instagram through Shopping tags, Stories, and the Shop tab to over 650 million shopping-engaged users monthly.
How to create Instagram feed
1. Switch to Instagram Business account
Switch your profile to Business account and connect it to Facebook page in Meta Business Suite.
2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
3. Select Instagram template
Select the Meta Catalog template (shared for Facebook and Instagram) from our library in the app.
4. Copy the feed URL
Feedyio generates your feed. Copy the link and paste into Commerce Manager - the catalog works for both Instagram and Facebook.
5. Start selling
Your feed updates automatically. Tag products in posts, Stories, and Reels and activate Instagram Shop.
Why sell on Instagram
Instagram has revolutionized social commerce with its visually-driven shopping experience, attracting 2 billion monthly active users and an astounding 650 million users who actively engage with shopping features each month. As the premier platform for visual product discovery, Instagram has become the definitive channel for brands seeking to connect products with inspired, purchase-ready audiences.
High-intent shoppers
Customers on Instagram are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect Instagram
No spreadsheets, no developers. Feedyio builds a fully compliant Instagram feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The Instagram feed runs itself and support responds instantly.”
About Instagram
Instagram has revolutionized social commerce with its visually-driven shopping experience, attracting 2 billion monthly active users and an astounding 650 million users who actively engage with shopping features each month. As the premier platform for visual product discovery, Instagram has become the definitive channel for brands seeking to connect products with inspired, purchase-ready audiences.
The platform's shopping engagement metrics are extraordinary. Over 130 million users tap on product tags every single month, creating direct pathways from inspiration to purchase. Instagram Shopping has become particularly dominant among younger demographics, with nearly half of Gen Z and over a third of Millennials making purchases through the platform on a monthly basis. The total social commerce revenue driven through Instagram reached $37.2 billion, establishing it as a major force in global e-commerce.
Instagram Shopping transforms your business profile into a dynamic storefront where products are seamlessly integrated into every content format. Product tags make any image or video instantly shoppable. When users tap a tag, they see product details, pricing, and a direct path to purchase. This frictionless experience has driven significant sales increases for businesses utilizing product tagging features across their content strategy.
The platform excels in visual commerce categories. Clothing and apparel dominate Instagram shopping, representing nearly half of all purchases, followed by beauty products and home goods. These numbers reflect Instagram's unique strength in lifestyle categories where visual presentation and aesthetic context drive purchasing decisions. The average order value on Instagram continues to grow, making it an increasingly valuable channel for premium brands.
Reels Shopping has emerged as a powerful format, allowing brands to showcase products through short-form video content that captures attention and drives engagement. The algorithm prioritizes engaging Reels content, providing organic reach opportunities that complement paid advertising. Combined with Instagram's influencer ecosystem, brands can leverage creator partnerships to reach highly targeted audiences with authentic product recommendations.
Stories Shopping enables ephemeral, time-sensitive product showcases that create urgency and drive immediate action. With product stickers, countdown timers, and swipe-up links, Stories provide a versatile canvas for promotional campaigns, new product launches, and limited-time offers. The full-screen, immersive format captures attention in ways traditional advertising cannot match.
Instagram Feed - FAQ
No, Instagram and Facebook share the same catalog in Commerce Manager. One Feedyio feed works for both platforms.
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