Product feeds/Zbozi.cz
Zbozi.cz logo
Price Comparison

Zbozi.cz Shopify Product FeedSell on Zbozi.cz with Shopify

Seznam.cz's price comparison platform with 9.5+ million monthly visits and deep integration with Czech's leading search engine.

At a glance
Channel typePrice Comparison
Markets1 country
Founded2000, Prague (part of Seznam.cz)
HeadquartersPrague, Czech Republic
Available on planFree and up

How to create Zbozi.cz feed

STEP 01

1. Register on Zbozi.cz

Create a merchant account at napoveda.zbozi.cz/registrace. Registration is linked with Sklik account for Shopping Ads.

STEP 02

2. Install Feedyio

Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.

STEP 03

3. Select Zbozi.cz template

Select the Zbozi.cz XML template from our library of 130+ pre-built feeds in the app.

STEP 04

4. Copy the feed URL

Feedyio generates your feed at a hosted URL. Paste the link into Zbozi.cz admin in your Sklik account.

STEP 05

5. Start selling

Your feed updates automatically. Products will appear on Zbozi.cz and in Seznam.cz search results.

Why sell on Zbozi.cz

Zbozi.cz is a price comparison platform owned by Seznam.cz – the dominant Czech internet company that directly competes with Google in the Czech market. The platform generates over 9.5 million monthly visits and ranks as the #5 Czech e-commerce platform.

High-intent shoppers

Customers on Zbozi.cz are actively comparing and ready to buy, not just browsing.

More visibility

Get your full catalog in front of a large, established audience with minimal effort.

Always up to date

Automatic sync means prices and availability are always correct, fewer lost sales.

Why Feedyio

The easiest way to connect Zbozi.cz

No spreadsheets, no developers. Feedyio builds a fully compliant Zbozi.cz feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.

Direct integration with Seznam.cz search engine – products in search results
Reaching 9.5+ million monthly visitors who prefer Czech platforms
Shopping Ads within Sklik – sophisticated targeting comparable to Google Shopping
High user engagement – average visit duration over 6 minutes
5.0★
Rated on the Shopify App Store
★★★★★

“Quick and easy setup. The Zbozi.cz feed runs itself and support responds instantly.”

Shopify merchant review

About Zbozi.cz

Zbozi.cz is a price comparison platform owned by Seznam.cz – the dominant Czech internet company that directly competes with Google in the Czech market. The platform generates over 9.5 million monthly visits and ranks as the #5 Czech e-commerce platform.

The key advantage of Zbozi.cz is direct integration with the Seznam.cz search engine. Product listings appear directly in search results, capturing consumers at the moment of highest purchase intent. Seznam.cz maintains significant search market share in the Czech Republic, so this visibility drives qualified traffic that pure comparison sites cannot replicate.

The platform's authority is reflected in its impressive backlink profile: 23.9 million backlinks from 6,620 referring domains signal the trust Czech internet users place in Zbozi.cz. Average session duration of 6:10 minutes indicates engaged visitors actively researching purchases.

Recent rebranding positions Zbozi.cz as "Shopping Ads" within the Sklik advertising platform. This evolution provides merchants with sophisticated targeting and bidding capabilities comparable to Google Shopping, while reaching the distinct audience that prefers Czech services.

The Czech e-commerce market reached CZK 200 billion in 2024, served by approximately 55,000 online shops. Zbozi.cz provides efficient access to this fragmented landscape, connecting merchants with ready-to-buy shoppers.

For merchants targeting Czech consumers, Zbozi.cz offers essential visibility within the Seznam ecosystem. With Feedyio, you can connect your Shopify store to Zbozi.cz in minutes and automatically synchronize products, prices and availability.

Zbozi.cz Feed - FAQ

What is the difference between Zbozi.cz and Heureka?

Zbozi.cz is owned by Seznam.cz and offers direct integration with Seznam search engine. Heureka is an independent platform with larger international reach (9 countries). For maximum Czech market coverage, we recommend being on both platforms.

What feed format does Zbozi.cz require?
How do Shopping Ads work on Zbozi.cz?
Why should I be on Zbozi.cz if I'm already on Heureka?
How much does advertising on Zbozi.cz cost?
How often is the feed updated on Zbozi.cz?

Available markets

Zbozi.cz operates in 1 countries.

Related Price Comparison

Start selling on Zbozi.cz today

Create a product feed for Zbozi.cz in minutes. 7 days free, no credit card required.

Try for free