Zbozi.cz Shopify Product FeedSell on Zbozi.cz with Shopify
Seznam.cz's price comparison platform with 9.5+ million monthly visits and deep integration with Czech's leading search engine.
How to create Zbozi.cz feed
1. Register on Zbozi.cz
Create a merchant account at napoveda.zbozi.cz/registrace. Registration is linked with Sklik account for Shopping Ads.
2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
3. Select Zbozi.cz template
Select the Zbozi.cz XML template from our library of 130+ pre-built feeds in the app.
4. Copy the feed URL
Feedyio generates your feed at a hosted URL. Paste the link into Zbozi.cz admin in your Sklik account.
5. Start selling
Your feed updates automatically. Products will appear on Zbozi.cz and in Seznam.cz search results.
Why sell on Zbozi.cz
Zbozi.cz is a price comparison platform owned by Seznam.cz – the dominant Czech internet company that directly competes with Google in the Czech market. The platform generates over 9.5 million monthly visits and ranks as the #5 Czech e-commerce platform.
High-intent shoppers
Customers on Zbozi.cz are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect Zbozi.cz
No spreadsheets, no developers. Feedyio builds a fully compliant Zbozi.cz feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The Zbozi.cz feed runs itself and support responds instantly.”
About Zbozi.cz
Zbozi.cz is a price comparison platform owned by Seznam.cz – the dominant Czech internet company that directly competes with Google in the Czech market. The platform generates over 9.5 million monthly visits and ranks as the #5 Czech e-commerce platform.
The key advantage of Zbozi.cz is direct integration with the Seznam.cz search engine. Product listings appear directly in search results, capturing consumers at the moment of highest purchase intent. Seznam.cz maintains significant search market share in the Czech Republic, so this visibility drives qualified traffic that pure comparison sites cannot replicate.
The platform's authority is reflected in its impressive backlink profile: 23.9 million backlinks from 6,620 referring domains signal the trust Czech internet users place in Zbozi.cz. Average session duration of 6:10 minutes indicates engaged visitors actively researching purchases.
Recent rebranding positions Zbozi.cz as "Shopping Ads" within the Sklik advertising platform. This evolution provides merchants with sophisticated targeting and bidding capabilities comparable to Google Shopping, while reaching the distinct audience that prefers Czech services.
The Czech e-commerce market reached CZK 200 billion in 2024, served by approximately 55,000 online shops. Zbozi.cz provides efficient access to this fragmented landscape, connecting merchants with ready-to-buy shoppers.
For merchants targeting Czech consumers, Zbozi.cz offers essential visibility within the Seznam ecosystem. With Feedyio, you can connect your Shopify store to Zbozi.cz in minutes and automatically synchronize products, prices and availability.
Zbozi.cz Feed - FAQ
Zbozi.cz is owned by Seznam.cz and offers direct integration with Seznam search engine. Heureka is an independent platform with larger international reach (9 countries). For maximum Czech market coverage, we recommend being on both platforms.
Available markets
Zbozi.cz operates in 1 countries.
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