Bing Shopping Shopify Product FeedSell on Bing Shopping with Shopify
Reach 1.1 billion monthly users on the Microsoft Search Network with 30% lower CPC than Google.
How to create Bing Shopping feed
1. Register on Microsoft Advertising
Create an account at ads.microsoft.com. You can easily import existing campaigns from Google Ads.
2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
3. Select Bing Shopping template
Select the Bing Shopping template from our library of 130+ pre-built feeds in the app.
4. Copy the feed URL
Feedyio generates your feed at a hosted URL. Copy the link and paste it into Microsoft Merchant Center.
5. Start selling
Your feed updates automatically. Products appear on Bing, Yahoo, AOL, and the Microsoft Audience Network.
Why sell on Bing Shopping
Microsoft Advertising through Bing Shopping has emerged as the essential complement to Google Shopping, reaching an impressive 1.1 billion monthly users worldwide and commanding 3.1 billion monthly visits. With a desktop market share of 12.21% globally and 7.4% in the United States, Bing represents a significant and often underutilized opportunity for e-commerce advertisers.
High-intent shoppers
Customers on Bing Shopping are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect Bing Shopping
No spreadsheets, no developers. Feedyio builds a fully compliant Bing Shopping feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The Bing Shopping feed runs itself and support responds instantly.”
About Bing Shopping
Microsoft Advertising through Bing Shopping has emerged as the essential complement to Google Shopping, reaching an impressive 1.1 billion monthly users worldwide and commanding 3.1 billion monthly visits. With a desktop market share of 12.21% globally and 7.4% in the United States, Bing represents a significant and often underutilized opportunity for e-commerce advertisers.
What makes Bing Shopping particularly attractive is its cost efficiency: advertisers consistently report 30% lower cost-per-click compared to Google Ads, while achieving higher click-through rates averaging 3.1% versus Google's approximately 2%. The conversion rate on Bing Shopping averages 3.5%, making it one of the most efficient channels for e-commerce customer acquisition.
The Microsoft Search Network extends far beyond Bing itself, encompassing Yahoo, AOL, DuckDuckGo, and native placements across MSN, Microsoft Edge, Outlook, and the entire Microsoft Audience Network. This expansive reach connects your products with 208 million unique users through native advertising placements alone, creating multiple touchpoints throughout the customer journey.
Bing's audience demographics present a compelling case for premium retailers: 32% of Bing users spend more online than the average internet user, and the platform indexes particularly well with educated, high-income households. This translates to higher average order values and better return on ad spend for many advertisers.
The platform's seamless Google Ads import feature allows advertisers to replicate their existing Google Shopping campaigns in minutes, minimizing setup time while enabling immediate access to Microsoft's unique audience. Advanced features include LinkedIn profile targeting - exclusive to Microsoft Advertising - enabling B2B retailers to target by job function, company, and industry.
Operating across 187 markets worldwide with particularly strong presence in North America, Western Europe, and Asia-Pacific, Bing Shopping represents approximately $12.59 billion in annual advertising revenue. For e-commerce businesses looking to diversify their acquisition channels and reduce dependence on Google, Microsoft Advertising delivers proven results with lower competition and costs.
Bing Shopping Feed - FAQ
Bing Shopping offers 30% lower CPC, higher conversion rates, and access to premium audience. It also allows Google campaign import and exclusive LinkedIn targeting.
Available markets
Bing Shopping operates in 22 countries.
Related Search Engines
Start selling on Bing Shopping today
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