Pinterest Shopify Product FeedSell on Pinterest with Shopify
Reach 600 million users with exceptionally high purchase intent through shoppable Pins, catalog integration, and visual search capabilities.
How to create Pinterest feed
1. Create Pinterest Business account
Create a Business account at business.pinterest.com and verify your website.
2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
3. Select Pinterest template
Select the Pinterest Catalog template from our library of 130+ pre-built feeds in the app.
4. Copy the feed URL
Feedyio generates your feed at a hosted URL. Copy the link and paste into Pinterest Catalogues in settings.
5. Start selling
Your feed updates automatically. Products become Product Pins and you can launch Shopping Ads.
Why sell on Pinterest
Pinterest has evolved into one of the most powerful platforms for e-commerce product discovery, reaching 600 million monthly active users globally. Unlike other social platforms where users scroll passively, Pinterest users arrive with intent: 93% are actively planning purchases, and 85% of weekly Pinners have purchased products they discovered through brand Pins. This unique purchase mindset makes Pinterest an exceptionally valuable channel for e-commerce businesses.
High-intent shoppers
Customers on Pinterest are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect Pinterest
No spreadsheets, no developers. Feedyio builds a fully compliant Pinterest feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The Pinterest feed runs itself and support responds instantly.”
About Pinterest
Pinterest has evolved into one of the most powerful platforms for e-commerce product discovery, reaching 600 million monthly active users globally. Unlike other social platforms where users scroll passively, Pinterest users arrive with intent: 93% are actively planning purchases, and 85% of weekly Pinners have purchased products they discovered through brand Pins. This unique purchase mindset makes Pinterest an exceptionally valuable channel for e-commerce businesses.
The platform's commercial orientation is reflected in user behavior. Pinterest shoppers spend 2x more monthly than users on other social platforms. This higher spending correlates with the platform's role in the shopping journey. Users come to Pinterest specifically to discover products, gather inspiration, and plan purchases in high-value categories like home decor, fashion, beauty, food, and lifestyle.
Product Pins and Shopping Ads deliver 3x higher conversion rates compared to standard social advertising, making Pinterest one of the most efficient channels for reaching high-intent shoppers. When users discover your products on Pinterest, they're not interrupting their browsing experience. They're finding exactly what they came looking for. This alignment between user intent and advertising creates exceptional performance metrics.
Pinterest's Catalog sync feature automatically imports your product feed and transforms your entire inventory into shoppable Pins. Every product becomes discoverable through Pinterest's search and recommendation algorithms, appearing in relevant searches and personalized home feeds. Combined with Collections and Idea Pins featuring product tags, brands can create immersive shopping experiences that guide users from inspiration to purchase.
The platform's visual search technology opens powerful discovery pathways. Users can photograph items in the real world and find similar products available for purchase. This capability is particularly valuable for fashion, home decor, and lifestyle brands where consumers often struggle to articulate what they're looking for but recognize it instantly when they see it.
Pinterest's Verified Merchant Program provides additional credibility and visibility for quality retailers. Verified merchants receive a special badge, access to enhanced analytics, and improved distribution in shopping surfaces.
The platform's core demographic skews toward women with higher household incomes, particularly strong among 25-54 year-olds. This audience possesses significant purchasing power and actively uses Pinterest to inform buying decisions for themselves and their households.
Pinterest Feed - FAQ
Users come to Pinterest with purchase intent - 93% actively plan purchases. Unlike other networks, they are not interrupted browsing, but seeking purchase inspiration.
Available markets
Pinterest operates in 16 countries.
Related Social Media
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