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eMAG Shopify Product FeedSell on eMAG with Shopify

The dominant marketplace in Romania and Southeast Europe with 45 million monthly visitors, €1.46 billion revenue, and 56,000 active sellers.

At a glance
Channel typeMarketplaces
Markets4 countries
Founded2001, Bucharest
HeadquartersBucharest, Romania
Available on planFree and up

How to create eMAG feed

STEP 01

1. Register on eMAG Marketplace

Create a seller account at marketplace.emag.ro. Registration requires company details and documents.

STEP 02

2. Install Feedyio

Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.

STEP 03

3. Select eMAG template

Select the eMAG template from our library of 130+ pre-built feeds in the app.

STEP 04

4. Copy the feed URL

Feedyio generates your feed at a hosted URL. Paste the link into eMAG Seller Center.

STEP 05

5. Start selling

Your feed updates automatically every hour. Products, prices and availability are always current.

Why sell on eMAG

eMAG has established itself as the undisputed e-commerce leader in Romania and a dominant force across Southeast Europe, attracting over 45 million monthly visitors and generating €1.46 billion in annual revenue. With more than 56,000 active sellers on its marketplace, eMAG provides the primary gateway for businesses seeking to reach consumers in Romania, Bulgaria, Hungary, and Poland.

High-intent shoppers

Customers on eMAG are actively comparing and ready to buy, not just browsing.

More visibility

Get your full catalog in front of a large, established audience with minimal effort.

Always up to date

Automatic sync means prices and availability are always correct, fewer lost sales.

Why Feedyio

The easiest way to connect eMAG

No spreadsheets, no developers. Feedyio builds a fully compliant eMAG feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.

Access to 45+ million monthly visitors in Southeast Europe
Genius loyalty program – customers with higher purchase frequency and value
Fulfillment by eMAG (FBE) – leverage local logistics infrastructure
Cross-border selling in 4 countries through unified platform
5.0★
Rated on the Shopify App Store
★★★★★

“Quick and easy setup. The eMAG feed runs itself and support responds instantly.”

Shopify merchant review

About eMAG

eMAG has established itself as the undisputed e-commerce leader in Romania and a dominant force across Southeast Europe, attracting over 45 million monthly visitors and generating €1.46 billion in annual revenue. With more than 56,000 active sellers on its marketplace, eMAG provides the primary gateway for businesses seeking to reach consumers in Romania, Bulgaria, Hungary, and Poland.

The platform's journey from a small Romanian startup to the region's largest online retailer is a testament to its execution excellence and deep understanding of local consumer needs. eMAG has built comprehensive infrastructure including fulfillment centers, last-mile delivery networks, and customer service operations that set the standard for e-commerce in Southeast Europe.

eMAG Marketplace offers sellers access to a massive, loyal customer base built over two decades of operation. The platform's Genius loyalty program, similar to Amazon Prime, creates stickiness and drives repeat purchases, benefiting all marketplace sellers through increased customer lifetime value.

Fulfillment by eMAG (FBE) provides sellers with world-class logistics capabilities, including warehousing, picking, packing, and delivery services. This service is particularly valuable for international sellers entering the region.

The marketplace supports cross-border selling across all four countries through a unified platform. Localized customer support, payment processing, and returns handling simplify the complexities of multi-country operations.

Product categories on eMAG span electronics, home appliances, fashion, beauty, toys, and home goods. Regular sales events like Black Friday generate extraordinary traffic spikes, with eMAG consistently recording some of the highest single-day sales volumes in European e-commerce.

eMAG Feed - FAQ

What feed format does eMAG support?

eMAG supports XML and CSV formats. Feedyio automatically generates the feed in the correct format with required attributes including EAN codes and eMAG categories.

What are the fees for selling on eMAG?
Can I sell on multiple eMAG markets simultaneously?
What is the Genius program and how do I benefit from it?
How does Fulfillment by eMAG work?
What are the service quality requirements?

Available markets

eMAG operates in 4 countries.

Related Marketplaces

Start selling on eMAG today

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