Alza Shopify Product FeedSell on Alza with Shopify
The largest Czech e-commerce company with $1.8 billion revenue, operating across 6 European countries as the undisputed #1 online retailer in Czech Republic.
How to create Alza feed
1. Register on Alza Marketplace
Create a seller account at alza.cz/marketplace. Registration requires company details and product range.
2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
3. Select Alza template
Select the Alza template from our library of 130+ pre-built feeds in the app.
4. Copy the feed URL
Feedyio generates your feed at a hosted URL. Paste the link into Alza Seller Portal.
5. Start selling
Your feed updates automatically every hour. Products, prices and availability are always current.
Why sell on Alza
Alza.cz has grown from a small Czech electronics retailer into a European e-commerce powerhouse, achieving $1.8 billion in annual revenue and cementing its position as the undisputed #1 online retailer in the Czech Republic. With operations spanning Czech Republic, Slovakia, Hungary, Austria, Germany, and the United Kingdom, Alza represents one of the most successful homegrown e-commerce stories in Central Europe.
High-intent shoppers
Customers on Alza are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect Alza
No spreadsheets, no developers. Feedyio builds a fully compliant Alza feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The Alza feed runs itself and support responds instantly.”
About Alza
Alza.cz has grown from a small Czech electronics retailer into a European e-commerce powerhouse, achieving $1.8 billion in annual revenue and cementing its position as the undisputed #1 online retailer in the Czech Republic. With operations spanning Czech Republic, Slovakia, Hungary, Austria, Germany, and the United Kingdom, Alza represents one of the most successful homegrown e-commerce stories in Central Europe.
The company's success is built on relentless focus on customer experience, technology innovation, and operational excellence. Alza was among the first European retailers to deploy pickup box networks at scale, with AlzaBox locations now numbering in the thousands across its operating markets.
Alza Marketplace extends the company's reach by enabling third-party sellers to access its massive customer base. For marketplace partners, this means immediate exposure to millions of active shoppers who trust the Alza brand.
The platform's strength in electronics and technology products is unmatched in the region, with deep category expertise that drives effective merchandising and customer education. Extended warranty programs, financing options, and trade-in services add value for customers.
Alza's logistics network is among the most sophisticated in Central Europe, featuring automated warehouses, same-day delivery in major cities, and the extensive AlzaBox pickup network.
For sellers targeting the Central European electronics and technology market, Alza Marketplace offers unparalleled access to engaged, high-value customers. The platform's premium positioning commands strong average order values.
Alza Feed - FAQ
Alza supports XML format with UTF-8 encoding. Feedyio automatically generates the feed in the correct format with required attributes including EAN codes and technical specifications.
Available markets
Alza operates in 6 countries.
Related Marketplaces
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