Every order is paid through escrow. The buyer pays Wristler, you ship the watch insured and with tracking, and the payment is released to you once the buyer has received it.

Product feeds/Wristler

Marketplaces

Wristler Shopify Product FeedSell luxury watches on Wristler, straight from Shopify

Wristler is Europe's independent marketplace for authentic luxury watches. Only verified, professional sellers can list, and every sale is paid through escrow. Connect your Shopify store and your watches, prices and stock stay in sync automatically.

Create Wristler feed View pricing

Wristler website Become a seller

At a glance

Channel typeLuxury watch marketplace

MarketsEuropean Union

Founded2021

HeadquartersThe Hague, the Netherlands

SellersCertified professional sellers only

PaymentEscrow on every order

Available on planFree and up

How to create Wristler feed

01
Apply as a Wristler seller
Fill out the form at wristler.eu/sell-on-wristler. Wristler only works with certified professional sellers and approves almost every application within 24 hours, usually within the hour.
02
Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
03
Select the Wristler template
Pick the Wristler template in the app. Feedyio turns your Shopify products into Wristler's own feed format, including any custom mapping your store needs.
04
Go live
Feedyio and Wristler connect your feed to your seller account. Wristler provides the security token for Settings > Connections in Feedyio, and our support helps with the setup. You don’t need to send anything yourself.
05
Sell to serious watch buyers
Your watches reach buyers across the EU. Price changes and sold items sync automatically, so your listings stay up to date.

Why sell on Wristler

Wristler was founded in 2021 by watch people, as a fairer alternative to the big platforms. Buyers come to Wristler to buy a luxury watch with peace of mind, which is exactly why they buy.

Buyers who are ready to buy

Wristler focuses on watches from €1,000 and up. Visitors are looking for a specific watch, not browsing for fun.

Paid safely, every time

Every order runs through escrow. The buyer's payment is secured before you ship: no chargebacks, no chasing payments.

Always up to date

Prices, stock and sold items sync automatically, so your listings are always correct.

Why Feedyio

The easiest way to connect Wristler

No spreadsheets, no developers. Feedyio builds a fully compliant Wristler feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.

✓Reach buyers across the EU on a platform available in 9 languages

✓List next to 35,000+ watches from 270+ certified sellers

✓Rated 4.9 on Trustpilot by buyers

✓Prices, stock and sold items sync automatically, no manual updates

5.0★

Rated on the Shopify App Store

About Wristler

Wristler is an independent online marketplace for authentic luxury watches, both new and pre-owned. It went live in December 2021, started by a watch dealer, a watch buyer and a developer with one shared idea: buying or selling an expensive watch online shouldn't feel scary.

Only professional, verified sellers can list on Wristler: authorized dealers, independent watch dealers and jewellers. There are no private listings. Every order is paid through escrow, so the buyer's money is held safely until the watch has arrived, and the seller is guaranteed payment.

Today Wristler lists 35,000+ watches from 100+ brands, including Rolex, Omega, Cartier, Breitling, IWC and Patek Philippe. Buyers come from across the EU, the site is available in 9 languages, and buyers rate it 4.9 on Trustpilot.

Wristler is 100% independent: no watch brand, dealer or jeweller owns a stake in it. For sellers that means a level playing field and a team that answers personally, by chat, phone or WhatsApp.

Wristler Feed - FAQ

Who can sell on Wristler?

Professional sellers based in the EU: authorized dealers, independent watch dealers and jewellers. Every seller is verified before listing. Private individuals can’t list.

What kind of watches sell best on Wristler?

What does the Wristler feed need to contain?

How do I connect my store after signing up?

How do I get paid?

Which countries does Wristler serve?