Vivino Shopify Product FeedSell on Vivino with Shopify
The world's largest wine platform with 65 million users, 16 million wines in database, and marketplace with direct sales in 17+ countries.
How to create Vivino feed
1. Register as merchant
Create a merchant account at vivino.com/merchants. Vivino will verify your alcohol sales license.
2. Install Feedyio
Add the Feedyio app to your e-shop or wine store for generating Vivino feed.
3. Select Vivino template
Choose the pre-built Vivino template with wine attributes: vintage, grape variety, region, producer.
4. Map wine data
Connect your wine data to Vivino structure. Feedyio supports all wine-specific attributes.
5. Start selling
After feed approval, your wines appear on Vivino marketplace. Customers can purchase directly.
Why sell on Vivino
Vivino is the world's largest wine platform and marketplace. With 65 million registered users and a database containing over 16 million wines, Vivino represents the dominant destination for wine discovery, ratings, and purchases globally.
High-intent shoppers
Customers on Vivino are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect Vivino
No spreadsheets, no developers. Feedyio builds a fully compliant Vivino feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The Vivino feed runs itself and support responds instantly.”
About Vivino
Vivino is the world's largest wine platform and marketplace. With 65 million registered users and a database containing over 16 million wines, Vivino represents the dominant destination for wine discovery, ratings, and purchases globally.
The platform was founded in 2010 in Copenhagen with a vision to democratize the world of wine. Today, Vivino has a valuation exceeding $489 million and operates an active marketplace in 17 countries including USA, UK, Germany, France, Italy, and other key wine markets.
A unique Vivino feature is label scanning - users scan a wine label using the mobile app and instantly see community ratings, tasting notes, and purchase options. This technology drives millions of customers directly to your products.
With over 230 million ratings, Vivino represents the largest database of wine reviews in the world. Customers trust community ratings when choosing wine. A high rating on Vivino means a significant competitive advantage.
For winemakers and distributors, Vivino offers a direct sales channel without intermediaries. Marketplace integration allows customers to purchase directly through the app. Brand pages provide space to present your brand, story, and wine portfolio.
Personalized recommendations are another strong point of Vivino. The platform analyzes each user's preferences and recommends wines matching their taste. Your wines thus reach customers who will truly appreciate them.
Integration with Feedyio is ideal for wine shops and e-shops selling wines. Just select the Vivino template and map wine attributes - vintage, grape variety, region, producer. The feed updates automatically and keeps your offer synchronized with Vivino marketplace.
Vivino Feed - FAQ
Vivino supports CSV and XML formats. Feed must contain wine-specific attributes like LWIN code (if available), vintage, grape variety, region, and producer. Feedyio generates feed exactly according to Vivino specification.
Available markets
Vivino operates in 17 countries.
Related Specialty
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