Product feeds/Rakuten Advertising
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Affiliate Networks

Rakuten Advertising Shopify Product FeedSell on Rakuten Advertising with Shopify

The second largest affiliate network in the world with 7.78% market share and a premium brand offering.

At a glance
Channel typeAffiliate Networks
Markets12 countries
Founded1996, San Mateo (as LinkShare)
HeadquartersSan Mateo, California, USA
Available on planFree and up

How to create Rakuten Advertising feed

STEP 01

1. Contact Rakuten Advertising

Fill out the form at rakutenadvertising.com/advertiser. Rakuten conducts thorough brand quality review before approval.

STEP 02

2. Install Feedyio

Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.

STEP 03

3. Select Rakuten template

Select the Rakuten Advertising template from our library of 130+ pre-built feeds in the app.

STEP 04

4. Upload product feed

Feedyio generates your feed at a hosted URL. Set up import in Rakuten admin in the Product Feeds section.

STEP 05

5. Launch premium program

Leverage curated marketplace to connect with premium publishers and influencers.

Why sell on Rakuten Advertising

Rakuten Advertising is the second largest affiliate network in the world with a 7.78% market share and access to more than 150,000 active publishers globally. As part of the Japanese conglomerate Rakuten, the platform combines Asian technological expertise with an extensive Western affiliate network.

High-intent shoppers

Customers on Rakuten Advertising are actively comparing and ready to buy, not just browsing.

More visibility

Get your full catalog in front of a large, established audience with minimal effort.

Always up to date

Automatic sync means prices and availability are always correct, fewer lost sales.

Why Feedyio

The easiest way to connect Rakuten Advertising

No spreadsheets, no developers. Feedyio builds a fully compliant Rakuten Advertising feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.

Access to 150,000+ premium publishers worldwide
#2 affiliate network globally with 7.78% market share
AI-powered optimization and predictive analytics
Rakuten Intelligence – unique consumer insights from cashback program
5.0★
Rated on the Shopify App Store
★★★★★

“Quick and easy setup. The Rakuten Advertising feed runs itself and support responds instantly.”

Shopify merchant review

About Rakuten Advertising

Rakuten Advertising is the second largest affiliate network in the world with a 7.78% market share and access to more than 150,000 active publishers globally. As part of the Japanese conglomerate Rakuten, the platform combines Asian technological expertise with an extensive Western affiliate network.

The network specializes in premium brands and exclusive partnerships with major retailers. Clients include leading fashion brands, travel companies, and e-commerce giants. Rakuten Advertising emphasizes quality over quantity, which is reflected in higher average order values and better conversion rates.

The platform offers advanced technologies including AI-powered optimization, predictive analytics, and cross-device attribution. Rakuten Intelligence provides unique consumer insights based on data from the Rakuten cashback program with millions of members. These insights help brands better understand purchasing behavior and optimize affiliate strategies.

For e-commerce brands, Rakuten provides access to quality publishers including premium content websites, influencer networks, and loyalty programs. The curated affiliate marketplace ensures that brands work only with verified and quality partners. The Commissioning Suite enables flexible commission settings according to various criteria.

Global presence in America, Europe, Asia, and the Pacific enables brands to expand into new markets through local affiliate partners. Rakuten Advertising represents a premium choice for brands seeking quality affiliate partnerships and sophisticated technological tools.

Rakuten is particularly strong in fashion, travel and financial services segments. For brands targeting American and Asian markets, Rakuten offers a unique combination of global reach and premium quality.

Rakuten Advertising Feed - FAQ

What feed format does Rakuten Advertising support?

Rakuten supports XML and CSV formats with custom attribute specification. Feedyio automatically generates the feed in the correct format including all required fields like SKU, title, price, deep link URL and category.

What brands is Rakuten Advertising suitable for?
What is Rakuten Intelligence?
How does Commissioning Suite work?
What are the costs of Rakuten Advertising?
Does Rakuten support my e-shop platform?

Available markets

Rakuten Advertising operates in 12 countries.

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