Pazaruvaj "Коректен магазин": Bulgaria's trusted-shop badge, explained
If you are taking your Shopify store into Bulgaria, the trust signal local shoppers look for is the "Коректен магазин" badge on Pazaruvaj. The good news: there is a single, clear rule behind it, the program is free, and activating it takes about 20 minutes. This guide explains what Pazaruvaj is, what the badge means to a Bulgarian buyer, the one threshold you have to hold, how the reviews are gathered, and how to set up your Pazaruvaj feed with Feedyio.
What Pazaruvaj is and how big it is in Bulgaria
Pazaruvaj.com is Bulgaria's most popular price and product comparison platform, online since 2006. It connects shoppers comparing prices with the stores that sell to them: more than 2 million potential buyers a month, 400+ stores, and over 2 million offers listed.
It is also part of the Heureka Group, the family of comparison sites that operates across nine Central and Eastern European markets, reaching roughly 23 million monthly users and more than 55,000 e-shops. If you already know Heureka in Czechia or Slovakia, Pazaruvaj is the Bulgarian member of the same group - which means the trust-badge logic will feel familiar.
"Коректен магазин" - what the badge means to a Bulgarian shopper
"Коректен магазин" (Korekten magazin, "Correct/Trusted Shop") is Pazaruvaj's free trust-badge program. The point of it is simple: the rating is set only by people who actually bought from you. Because it cannot be gamed by anonymous visitors or self-submitted praise, a Bulgarian shopper reads it as an authentic quality signal - and stores that hold it tend to attract more visitors.
The badge is not only visible on your Pazaruvaj store page. You can also display the logo on your own website, so the trust you earn on the comparison site carries over to your storefront.
The one rule that matters: 4.2 average over 90 days
There is a single threshold to remember. To earn and keep the badge, your store needs an average rating of at least 4.2 over the previous ~90 days.
It is a rolling, dynamic window. The rating is recalculated continuously, so the badge is awarded automatically once you cross 4.2 - and it is removed again if your 90-day average slips below 4.2. In practice that means the badge reflects how you have been treating customers recently, not a one-time milestone you hit and forget. A run of poor service shows up fast; so does a recovery.
Note on thresholds: Pazaruvaj publishes the 4.2/90-day average as the deciding rule. We have not seen a published minimum number of reviews stated as a separate requirement, so treat the average as the rule that governs the badge and aim to keep a steady flow of genuine reviews coming in.
How verified reviews are collected (the 10-day questionnaire)
Reviews come only from verified buyers - customers Pazaruvaj knows placed a real order with you. Here is the flow:
- A customer completes an order in your store.
- About 10 days after the order, Pazaruvaj emails them a short questionnaire.
- The questionnaire asks them to rate the store and the delivery of their order.
- Those ratings feed your rolling 90-day average - the number that decides the badge.
You are not a passive bystander in this. Stores can reply to comments, which matters: a calm, helpful response to a critical review is often what turns a hesitant shopper into a buyer. What you cannot do is invent reviews - Feedyio (and Pazaruvaj) wire up the collection and formatting; only real customers leave the ratings.
How to register and activate the program (free, ~20 minutes)
The program is free, and once it is running it works automatically. Enrolling takes about 20 minutes:
- Register a partner profile in the Pazaruvaj merchant admin at
pazaruvaj.com/admin/. - Add your XML product-feed URL under Display settings → Link to the product list. This is the feed Pazaruvaj reads to list your offers (and the same feed Feedyio generates for you).
- Activate "Коректен магазин" from your partner profile. After that, the 10-day questionnaires start going out to your verified buyers automatically.
- Build your 90-day average. As verified reviews come in, your rolling rating forms; once it reaches 4.2 the badge appears, and it stays as long as you hold the line.
That's the whole setup. The work that follows isn't technical - it's keeping service and delivery good enough to stay above 4.2.
Getting your Pazaruvaj feed right with Feedyio
None of the above happens without a correct product feed: Pazaruvaj has to be able to read your offers, and the verified-review flow is tied to the store and orders behind that feed. Feedyio is a Shopify app that connects your store to Pazaruvaj and 130+ other channels, and for Pazaruvaj it handles the parts that usually cost developer time: a correctly formatted Pazaruvaj product feed with category mapping and hourly price and stock sync, plus the Коректен магазин trusted-shop integration - all without manual exports. If you are running multiple comparison sites, you manage them from one place alongside your other product feeds.
How to set it up in Feedyio
- Install Feedyio from the Shopify App Store.
- Create the Pazaruvaj integration in the Feedyio app.
- Set it up and enable it (connect your account / API key for the channel).
- Add the custom pixel in Shopify (Settings then Customer events) using the code Feedyio gives you, so orders are tracked.
Full step-by-step instructions are in our integrations help center.
How Feedyio helps
To sum up: "Коректен магазин" is a free badge decided by one rule - a 4.2+ average over 90 days, set only by verified buyers - and earning it starts with a clean feed and the program switched on. Feedyio takes care of the feed and the integration so you can focus on the part that actually moves the rating: looking after your Bulgarian customers.
Ready to launch on Pazaruvaj and start earning the "Коректен магазин" badge? Try Feedyio free on the Shopify App Store.