Pazaruvaj.com Shopify Product FeedSell on Pazaruvaj.com with Shopify
The largest Bulgarian price comparison site, part of the Heureka Group with a leading market position.
How to create Pazaruvaj.com feed
1. Register on Pazaruvaj.com
Create a merchant account at pazaruvaj.com/magazini/registracia. Registration is simple.
2. Install Feedyio
Add the Feedyio app to your Shopify store. Installation takes less than 2 minutes.
3. Select Pazaruvaj template
Select the Pazaruvaj template from our library of 130+ pre-built feeds in the app.
4. Copy the feed URL
Feedyio generates your feed at a hosted URL. Simply copy the link and paste it into Pazaruvaj admin.
5. Start selling
Your feed updates automatically every hour. Products, prices and availability are always current.
Why sell on Pazaruvaj.com
Pazaruvaj.com is the number one Bulgarian price comparison site and the dominant platform for price comparison in Bulgaria. As part of the Heureka Group, it benefits from advanced technology and best practices of the largest Central European network of price comparison sites.
High-intent shoppers
Customers on Pazaruvaj.com are actively comparing and ready to buy, not just browsing.
More visibility
Get your full catalog in front of a large, established audience with minimal effort.
Always up to date
Automatic sync means prices and availability are always correct, fewer lost sales.
The easiest way to connect Pazaruvaj.com
No spreadsheets, no developers. Feedyio builds a fully compliant Pazaruvaj.com feed from your Shopify catalog and keeps it accurate around the clock, so your products stay live and your sales keep coming.
“Quick and easy setup. The Pazaruvaj.com feed runs itself and support responds instantly.”
About Pazaruvaj.com
Pazaruvaj.com is the number one Bulgarian price comparison site and the dominant platform for price comparison in Bulgaria. As part of the Heureka Group, it benefits from advanced technology and best practices of the largest Central European network of price comparison sites.
The platform aggregates offers from hundreds of Bulgarian online stores and provides Bulgarian consumers with a comprehensive tool for price comparison. The name "Pazaruvaj" in Bulgarian means "shop", which precisely captures the platform's purpose - helping people shop smarter.
The Bulgarian e-commerce market is experiencing steady growth with increasing consumer trust in online shopping. Pazaruvaj.com as the leading price comparison site plays a key role in this ecosystem, helping consumers navigate offers and find the best prices.
Integration into the Heureka Group brings merchants access to the Verified by Customers program, which builds trust through verified purchase reviews. The platform also offers analytical tools for tracking performance and optimizing product feeds.
Pazaruvaj.com covers all major product categories relevant to the Bulgarian market. From electronics and home appliances to fashion and cosmetics - consumers can find offers across the entire e-commerce spectrum.
For brands and e-shops entering the Bulgarian market, presence on Pazaruvaj.com is essential. The dominant market position and high purchase intent of visitors make the platform the most effective channel for reaching Bulgarian online shoppers.
Pazaruvaj.com Feed - FAQ
Pazaruvaj in Bulgarian means "shop". The name precisely captures the platform's purpose - helping people shop smarter.
Available markets
Pazaruvaj.com operates in 1 countries.
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