Hometiger Shopify Product Feed - Sell on Hometiger with Shopify

HomeTiger is a Berlin-based technology company focused on the furniture and home goods industry. It operates online marketplaces and shopping portals such as Möbel24 in Germany and HomeTiger in France. The platform aggregates products from numerous suppliers, creating one of the largest online catalogs in the European home and furniture segment. Its mission is to support retailers transitioning to digital sales by providing data-driven tools, visibility options, and performance marketing solutions.

Scale and Reach

HomeTiger manages a product catalog with millions of items across more than a thousand categories, contributed by hundreds of retailers and manufacturers. Well-known brands and major e-commerce players in Europe are present on the platform, making it a highly trusted environment for both consumers and merchants. The catalog is constantly updated, ensuring that product availability, prices, and specifications remain accurate and reliable.

How It Works

Retailers integrate with HomeTiger primarily through a product feed. The feed supplies the platform with structured product data such as prices, descriptions, availability, and images, which are automatically synchronized to keep information up to date.

Merchants can choose between different commercial models:

• Cost-Per-Click campaigns, where retailers pay for each user click that directs traffic to their store.
• Revenue share or commission models, where the platform takes a small percentage of sales generated through its listings or campaigns.
• Flat-rate or banner deals, providing brand awareness and premium placement opportunities.
• Dedicated CSS campaigns, allowing retailers to benefit from Google Shopping integration via HomeTiger’s Comparison Shopping Services, with discounted rates and optimized bidding.

Benefits for Online Stores

Selling through HomeTiger offers a number of advantages:

• Large audience reach – millions of products and a broad supplier base attract high traffic from users actively searching for furniture and home products.
• Real-time updates – product data is refreshed continuously, reducing the risk of displaying outdated prices or stock levels.
• Flexible advertising options – merchants can choose the model that fits their business, from CPC to revenue share.
• Specialization in home & living – by focusing on a single vertical, HomeTiger offers targeted exposure to consumers already interested in home improvement and design.
• Brand differentiation – additional features such as product badges, reputation tools, and display advertising help retailers stand out in a competitive environment.

Conclusion

HomeTiger is a valuable partner for furniture and lifestyle retailers aiming to grow in the European e-commerce market. With its extensive catalog, advanced feed integration, and flexible commission models, it provides both visibility and measurable performance. For merchants in the Home & Living sector, joining HomeTiger is an effective way to expand reach, build brand trust, and increase sales.