Hinnavaatlus (“Price Comparison” in Estonian) is a long-standing Estonian price comparison platform, launched in 1997. It serves as a trusted resource for consumers seeking to compare prices and technical specifications of products—especially electronics and computer-related categories.
Users can search products by categories such as laptops, mobile phones, tablets, computer components, home electronics, cameras, software, and more. The platform also features a community forum where users discuss products, ask questions, and post reviews.
Traffic & Usage Statistics
- Monthly Visitors & Visits: The site receives approximately 300,000 visitors and 600,000 visits per month.
- Pageviews: Around 4 million pageviews monthly.
- Search Traffic: Ahrefs data shows around 40.7k organic search visits per month, almost all from Estonia (~98.9%).
- Domain Authority & Presence: Regularly appearing among the most visited retail/tech-related Estonian websites. In July 2025, it ranked around 295,960 visits in retail category in Estonia.
Platform Size & Catalog
Hinnavaatlus currently includes:
- Over 3,264,689 products
- Nearly 6,968,616 price offers from various Estonian e-shops
This extensive catalog provides users with many options and allows merchants broad exposure across categories.
Advertising & Commercial Model (What We Know)
Publicly available information about Hinnavaatlus’s monetization and commission model is limited. However, based on service characteristics and common industry practices, we can infer the following:
- Product Feed Integration:
- Merchants likely provide a feed (usually XML) including product details—ID, price, URL, EAN or SKU, availability, description, images.
- Feeds enable accurate listings and regular updates.
- Banner & Display Advertising:
- Hinnavaatlus offers various banner formats such as 1000×200 and 1000×250 on the homepage, category pages, and major placements.
- Advertisers can gain prominent brand visibility via these placements.
- Performance Metrics:
- The platform provides merchants with basic performance data: impressions, clicks, engagement stats to evaluate campaign effectiveness.
- Possible CPC/CPA Models:
- Like many comparison platforms, Hinnavaatlus probably employs cost-per-click (CPC) or traffic-based models—stores pay for visits driven from the portal.
- They might also run commission-based or performance deals (CPA), but specific rates/provisions are not publicly disclosed.
- Forum & Community Value:
- The inclusion of forums and user-generated content boosts SEO, user trust, and provides an engaged audience—a valuable environment for merchants to be visible in both product listings and content.
Advantages for Merchants
- High Reach & Engagement: With hundreds of thousands of monthly visits and millions of pageviews, the site offers substantial exposure to active consumers.
- Localized Focus: Nearly 99% of search traffic is from Estonia, making it ideal for merchants targeting Estonian customers.
- Rich Product Catalog: The large number of product entries ensures visibility across diverse categories.
- Format Variety: Options for both listing products and investing in display ads or banners give merchants flexibility in marketing strategies.
- Trust & Brand Building: Presence on a well-known and trusted platform boosts brand credibility and consumer confidence.
Limitations / Unknowns
- Commission Fees Not Public: Exact CPC rates, banner pricing, and any commission structures are not publicly available and must be obtained by contacting Hinnavaatlus directly.
- Feed Requirements: While feed support is confirmed, detailed specifications (format, update frequency, attribute requirements) require direct consultation or documentation from the platform.
Conclusion
Hinnavaatlus is a powerful and respected price comparison engine in Estonia with deep roots since 1997. Its substantial traffic, dedicated user base, and range of advertising formats make it a strong channel for e-commerce merchants—particularly in electronics and tech categories. Although fee structures and commission terms are not publicly disclosed, the platform’s benefits in reach, trust, and product visibility make it compelling.
