Gjirafa is a well-established technology and e-commerce company founded in 2013, often described as the “Balkan Amazon.” It started as a search engine in the Albanian language and quickly evolved into a multi-service platform. Today, Gjirafa operates a leading marketplace where consumers can purchase products ranging from electronics, household goods, and fashion to travel services and entertainment.
Its mission is to bring digital transformation to the Balkan region by building modern, localized solutions for both shoppers and merchants.
Gjirafa primarily operates in Kosovo and Albania, but it also serves the wider Albanian-speaking population across the Balkans and diaspora. This gives e-shops access to a fast-growing online market with millions of tech-savvy consumers who increasingly prefer to shop online.
The company has built strong logistics and payment infrastructure in the region, overcoming common barriers to e-commerce such as limited digital payment adoption or delivery challenges.
Retailers and brands can list their products on Gjirafa through direct partnerships or by integrating a product feed. The feed ensures that product data such as availability, descriptions, and prices are always up to date. Gjirafa handles the marketplace interface, product categorization, and consumer experience.
The platform offers various business models:
Gjirafa is more than just an online marketplace; it is a technology company driving the digital economy in the Balkans. For e-shops looking to enter Albania, Kosovo, or the wider Albanian-speaking market, Gjirafa provides a powerful, localized channel with built-in trust, infrastructure, and growth potential.
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