Eponuda Shopify Product Feed - Sell on Eponuda with Shopify

Founded in 2010, Eponuda has grown into one of the most trusted online destinations for price comparison in Serbia. The platform aggregates offers from numerous e-commerce stores, allowing users to quickly compare prices, availability, and product details across multiple categories, including electronics, home appliances, fashion, sports equipment, and furniture.

Eponuda is more than just a listing service—it plays a key role in shaping consumer decisions in the region by offering transparency, reliability, and convenience.

Where Does Eponuda Operate?

Eponuda primarily operates in Serbia, but it also reaches customers in the wider Balkan region, including neighboring markets such as Bosnia and Herzegovina, Montenegro, and North Macedonia. This regional focus makes it an essential channel for any retailer planning to expand into Southeast Europe.

Statistics and Market Position

While exact traffic numbers are not publicly available, Eponuda is considered one of the largest and most visited e-commerce comparison platforms in Serbia. Its strong brand recognition and local focus make it a go-to site for Balkan shoppers seeking the best online deals.

Many online retailers use Eponuda as their first step into the Serbian digital market, benefiting from its loyal and purchase-ready audience.

Commission and Business Model

Eponuda monetizes primarily through partnerships with online retailers. Although detailed commission rates and advertising packages are not published publicly, the platform typically works with:

• CPC (cost-per-click) models – retailers pay for traffic driven to their site.
• CPA (cost-per-acquisition) or commission-based agreements – in some cases, a percentage of completed sales.
• Premium visibility options – paid placements or highlighted listings for better exposure.

Exact conditions depend on the retailer’s product category and business model and are usually provided upon request during onboarding.

Benefits for Online Stores

1. Access to a Local Audience – reach Serbian and Balkan shoppers actively searching for the best prices.
2. Automation via Product Feed – keep prices, availability, and product details updated in real time.
3. Increased Brand Trust – appear alongside well-known competitors and gain credibility.
4. Boost in Conversions – shoppers on Eponuda are already in the buying phase, which increases the likelihood of sales.
5. Market Entry Tool – perfect for e-shops expanding into Southeast Europe.

Conclusion

For online retailers targeting Serbia and the Balkans, Eponuda is a key marketing and sales channel. With its strong local presence, high brand trust, and purchase-ready audience, it provides a unique opportunity to increase visibility and drive revenue.

By integrating a product feed, retailers ensure their listings are always up to date—making Eponuda not just a traffic source, but a reliable driver of sales growth in the region.