GLAMI reviews and the "TOP E-shop" badge: a fashion seller’s guide
If you sell fashion into Central and Eastern Europe, GLAMI is one of the channels where reviews actually move the needle. The good news: GLAMI’s review tool is free. The catch: it has a few prerequisites that shops routinely skip, and without them no surveys go out and no reviews come in. This guide explains how GLAMI Reviews works, the steps people miss, how the "TOP E-shop" badge is earned, and how to get the setup right on a Shopify store.
What GLAMI is and who shops there
GLAMI is a fashion-discovery platform that aggregates products from thousands of e-shops and helps shoppers browse across them in one place. It was founded in Prague in 2013 and now operates across a wide set of CEE and neighbouring markets - Czechia, Slovakia, Hungary, Romania, Bulgaria, Slovenia, Croatia, the Baltics, Greece, Turkey, Spain and more. The audience skews heavily female and comes to GLAMI specifically to find clothing, shoes and accessories, which makes it a high-intent channel for a fashion catalog. GLAMI uses AI to categorize the millions of products it ingests, so a clean, well-structured feed is what gets your products placed where the right shoppers see them.
GLAMI Reviews - the post-purchase survey for product and shop
GLAMI Reviews is a post-purchase satisfaction survey. After a customer buys from you, GLAMI can email them and ask two kinds of questions: how satisfied they are with the product they bought, and how the shop handled the order. Those answers become reviews that show up against your shop and your products.
The flow runs in three steps:
- Consent request - at checkout, the shopper is asked whether GLAMI may contact them for feedback. This is the consent pop-up, and it’s a hard requirement, not an optional nicety.
- Email survey - some time after the purchase, GLAMI emails the customer the satisfaction questions.
- Feedback - the customer’s response is recorded as a review tied to a real order.
Because every review traces back to an actual purchase, the ratings carry weight with shoppers in a way that anonymous testimonials don’t.
The prerequisites people miss (credit, consent code, DNS)
This is where most shops stall. To qualify for GLAMI Reviews you need all of the following in place:
- An active GLAMI account with charged credit. GLAMI is a CPC channel, so you need to be live and spending - reviews are tied to being an active advertiser, not a free add-on.
- The JavaScript consent pop-up. Without the consent code at checkout, GLAMI has no permission to email anyone, and the survey pipeline simply never starts. You add this snippet from GLAMI per their instructions.
- DNS configured to send from your own domain. The survey emails go out from your shop’s domain, so you need the DNS records set correctly. Skip this and the emails either don’t send or land in spam, which quietly kills your review volume.
The DNS step is the one that catches people out most often. It feels like a back-office detail, but it’s the difference between a steady stream of reviews and silence - exactly the same dynamic merchants hit with other CEE review programs that send questionnaires from the shop’s domain.
Earning the "TOP E-shop" badge
Once you’ve collected enough reviews, GLAMI awards the "TOP E-shop" badge and notifies you by email. The badge is a visible trust mark for a shop that has accumulated solid, verified feedback.
One honest note on the threshold: GLAMI has moved the exact rating and review-count requirements into its internal tools, so they aren’t publicly documented, and the precise number can change. Don’t chase a specific figure you read on a third-party blog. The reliable path is the same regardless of the exact cut-off - get the consent pop-up and DNS working so reviews actually flow, then keep your service quality high and the badge follows.
A note on product visibility badges
Separate from the shop-level "TOP E-shop" award, GLAMI also uses product-visibility markers (you may see references to badges such as "G-TOP" and "G-certified") that can help individual products stand out in listings. The exact criteria for these aren’t something we’d state with confidence, so treat them as a bonus rather than a target, and check GLAMI’s own current documentation before relying on specific rules. The fundamentals that earn any of these - a clean, correctly categorized feed and genuine reviews - are within your control.
How Feedyio gets your GLAMI feed right
On Shopify, the part that GLAMI Reviews depends on first - a correctly structured product feed - is exactly what Feedyio handles. It builds and maintains your GLAMI product feed from your live catalog, with the gender-first categorization, sizes and image handling GLAMI expects, plus frequent price and stock sync so listings stay accurate. The consent snippet and DNS records that switch the review pipeline on are set up on GLAMI's side per their instructions; Feedyio's job is to keep the feed clean and current underneath it. For the full feed-spec deep dive - gender-first categories, sizes and image rules - see our companion guide on GLAMI feed requirements, and browse every supported channel on the product feeds page.
Want your GLAMI feed and reviews running without the manual setup? Try Feedyio free on the Shopify App Store.