Compari.ro "Magazin de încredere": the Romanian trusted-shop program
If you are taking your Shopify store into Romania, the trust signal local shoppers recognise is the "Magazin de încredere" badge on Compari.ro. It works the same way as the trusted-shop programs you may already know in Hungary and Bulgaria, because all three sit inside the same group. This guide explains what Compari.ro is, what the badge means, the two certification levels and the rating threshold behind them, how verified reviews are collected, what you need to enroll, and how to prepare your Compari.ro feed with Feedyio.
What Compari.ro is (and the Heureka Group connection)
Compari.ro is one of Romania's most-visited price and product comparison sites, helping shoppers compare offers since 2005 and consistently ranked at the top of its category. It is part of the Heureka Group - the same family that runs Árukereső.hu in Hungary and Pazaruvaj.com in Bulgaria, and that operates across Central and Eastern Europe within the wider PPF Group. Group-wide, the network draws on the order of 50 million visits a month across more than 50,000 e-shops.
The practical takeaway: if you have already set up Heureka in Czechia or Slovakia, Compari.ro will feel familiar. The model rhymes - verified buyers, a post-purchase questionnaire, a rating that earns a visible badge - with the local Romanian label and a couple of country-specific details.
"Magazin de încredere" - the badge and the live rating widget
"Magazin de încredere" ("Trusted Shop") is Compari.ro's free verified-review program. The rating behind it is set only by people who actually bought from you, so a Romanian shopper reads the badge as an authentic quality signal rather than self-submitted marketing.
The badge is not limited to your Compari.ro store page. Once you are enrolled, you get a logo and widget that displays your live rating on your own website, so the trust you earn on the comparison site carries over to your storefront.
Blue vs. green: the certification levels
The program has two clear levels:
- Blue logo - you are enrolled in the program but do not yet have enough reviews or a high enough rating to qualify for the higher tier.
- Green logo - you have at least 10 reviews in the last 90 days and an average rating of 4.2 or higher.
Because the green level is based on a rolling 90-day window, it is dynamic: keep collecting good reviews and you stay green; let the recent average slip below the threshold and the badge reflects that. This is the same pattern used across the group's other markets, so the thresholds will look familiar if you sell in more than one country.
How verified reviews are gathered (the 10-day questionnaire)
Reviews come only from real buyers. After a purchase, Compari.ro sends the customer a short questionnaire - typically around 10 days after the order - asking about the shop's service, the ordering process, and delivery. Because only actual purchasers are surveyed, the rating can't be padded by anonymous visitors.
For this to work, Compari.ro needs to know an order happened. That comes from your order/conversion tracking, which signals the purchase so the questionnaire can be triggered at the right time. No tracking, no questionnaire - and no verified reviews to build the badge on.
How to enroll and what you need
Two things power the program, and you need both:
- A product feed. Compari.ro reads your catalog from an XML feed built to the Heureka XML standard. This is what lists your products and prices on the comparison site in the first place.
- Order/conversion tracking. This tells Compari.ro that an order was placed so it can send the post-purchase questionnaire (roughly 10 days later) and collect the verified review.
The program itself is free. Once your feed is live and tracking is in place, the review collection runs automatically: orders trigger questionnaires, questionnaires become reviews, and reviews move you from the blue level toward the green one.
One note on terminology for cross-border sellers: in Hungary the equivalent badge is "Megbízható bolt" and in Bulgaria it is "Коректен магазин." They are the same idea under different local names, which is worth keeping straight if you run shops in several of these markets.
How to set it up in Feedyio
- Install Feedyio from the Shopify App Store.
- Create the Compari integration in the Feedyio app.
- Set it up and enable it (connect your account / API key for the channel).
- Add the custom pixel in Shopify (Settings then Customer events) using the code Feedyio gives you, so orders are tracked.
Full step-by-step instructions are in our integrations help center.
How Feedyio helps
Feedyio is a Shopify app that connects your store to Compari.ro and 130+ other channels. Feedyio does not list or upload products to Compari.ro for you and there is no order sync - what it does is the part that trips most merchants up: it generates a correctly formatted, validated Compari.ro product feed from your Shopify catalog, with category mapping and frequent price and stock updates, so your products appear with accurate data. You then connect that feed URL inside your Compari.ro account. For the trusted-shop side, Feedyio sets up the order tracking that triggers the verified-review questionnaire, so the "Magazin de încredere" program has the order signal it needs. You can see all the channels it supports on the product feeds page.
Ready to go live on Compari.ro and start earning the trusted-shop badge? Try Feedyio free on the Shopify App Store.